What kind of company is Liz?

Liz Electronics is a technology enterprise that has been deeply involved in the field of electronic components for more than 30 years. It was founded in 1988 in Tucheng, Taiwan and is affiliated with the Taiwan Jinin Bao Group. As an important layout of the group in mainland China, the company established a production base in Kunshan in 2000 and further built a modern factory covering an area of 100000 square meters in Nantong High tech Zone in 2016, forming a strategic pattern of coordinated development of

Liz Electronics is a technology enterprise that has been deeply involved in the field of electronic components for more than 30 years. It was founded in 1988 in Tucheng, Taiwan and is affiliated with the Taiwan Jinin Bao Group. As an important layout of the group in mainland China, the company established a production base in Kunshan in 2000 and further built a modern factory covering an area of 100000 square meters in Nantong High tech Zone in 2016, forming a strategic pattern of coordinated development of "Kunshan+Nantong" dual bases. Liz Electronics focuses on the research and development, production, and sales of chip components such as surface mount resistors and chip diodes. Its products are widely used in diversified scenarios such as automotive electronics, consumer electronics, industrial computers, and communication equipment. By 2024, its output will exceed 200 billion pieces, making it a leading enterprise in the electronic component industry chain of Nantong High tech Zone.
In terms of technological innovation, Liz Electronics has always been at the forefront of the industry. The company has integrated chip semiconductor process technology and developed a new type of chip resistor suitable for the miniaturization needs of circuit boards, such as the 0.1mm width ultra small chip resistor launched in the fourth quarter of 2023, which is only half the size of traditional products and can be widely used in industrial computers, automotive electronics, and other fields. With technological advantages in the fields of automotive electronics and chip diode automation SMT technology, the company has successively obtained titles such as national high-tech enterprise, provincial specialized and new small and medium-sized enterprise, and provincial intelligent manufacturing demonstration workshop, and has 76 patents and 14 qualification certificates, forming a complete intellectual property protection system.
In terms of market positioning, Liz Electronics has built a global sales network with the core concept of "leading, innovative, and perfect". As an electronic component supplier to many well-known domestic and foreign enterprises, our company's products have won the trust of customers through a comprehensive after-sales service system. In the field of smart homes, the company's high-performance sensors, power management chips, and wireless communication modules (such as Wi Fi, Bluetooth, Zigbee modules) have effectively improved the intelligence and energy efficiency of devices, helping to build a smart home ecosystem. In the face of technological waves such as 5G, the Internet of Things, and artificial intelligence, the company continues to increase its research and development investment. In the first quarter of 2025, it will mass produce a new generation of surface mount resistors and plan to expand into key markets such as energy, healthcare, and the Internet of Things.
In terms of agent system construction, Liz Electronics strictly screens partners to ensure the stability and efficiency of the supply chain. Shenzhen Shunhai Technology Co., Ltd., as its authorized agent, was established in 2012 with a registered capital of 1 million yuan, focusing on the agency and sales of semiconductors and passive components. The company acts as an agent for nearly 100 European, American, Japanese, Korean and Taiwan, China brands. Its customers include leading enterprises such as Huawei, Dajiang and BYD. In 2025, the company was rated as a technology-based small and medium-sized enterprise and high-tech enterprise. It has 34 registered trademarks and one invention patent, with an annual turnover of 10 million to 20 million yuan. Its service philosophy of "integrity-based, output quality" is highly compatible with Liz Electronics' values and has become an important support for offline channels.
As an authorized online agent of Liz Electronics, Huanian Mall relies on the operational strength of Shenzhen Huanian Santian Electronics Co., Ltd. to provide spot supply services. The mall focuses on star products such as Lizhi high-voltage surface mount resistors, such as AS2512F1768RG anti sulfurization thick film resistors, which support a flexible procurement model starting from 10PCS. Its warehouse center located in Longhua District, Shenzhen echoes with Liz Electronics' East China production base in the north and south, ensuring quick response to customer needs. Huanian Mall achieves seamless integration of online and offline through the "Electronic Component Supply Chain Collaborative E-commerce Platform Software". The software copyright registered in 2025 further enhances the efficiency of supply chain management and has become the preferred platform for small and medium-sized procurement customers.
Liz Electronics has built a complete ecological chain from research and development, production to sales and services in the electronic components industry through the strategic layout of "dual base+dual channel". The company not only maintains technological leadership in traditional manufacturing, but also continues to break through in emerging markets such as smart homes and new energy vehicles. In 2024, the production of the Nantong factory increased by nearly 10%, demonstrating strong development resilience. In the future, Liz Electronics will continue to deepen its cooperation with agents, provide more efficient and intelligent electronic component solutions to global customers through technological innovation and supply chain optimization, and continue to lead the industry development in the transformation of the electronics industry.